One of the great pleasures of our business is that we get to work with an incredibly diverse, but massively talented group of companies as they strive to be great. Seriously – we’ve worked with some incredible companies. Check out our experience page for a sampling. While these companies are always innovating and constantly pushing to achieve excellence, what we love about this business is that our clients can come in many different varieties. Whether or not you find something that describes you below, we’re confident that if you’re looking to be a major player in the retail sector, we can help you get there faster and do it smarter.
Consumer brands are finding themselves in uncharted waters. As key retail outlets struggle to survive, and customers flock to Amazon, how do they sell their product? Do they try to sell on Amazon, risking valuable margin and sacrificing tenants of customer experience that help define their brands? To these companies and their customers, their brands mean more than that. This pushes these brands to embark on direct-to-consumer selling and allows these brands to establish new relationships with their customers, but it presents a whole new set of challenges. Never fret. The Fryer Book Group can help you chart a course that will deliver your brand to loyal customers for years to come.
In the age of Amazon, selling is tough and it’s probably not going to get any easier. That doesn’t mean you should pack up and go home. What it means is that with the right focus on crafting great experiences, and the right link between strategy and operations, you can place yourself firmly atop the retail mountaintop.
Private Equity Firms
With the immense pressure on the retail sector, it’s no surprise that private equity firms are looking to find bargains among retailers and brands. With the proper guidance from The Fryer Book Group, private equity firms can ensure that their portfolio companies will grow revenue through customer-centricity and sound strategy, while padding the bottom line through efficient and effective operations so that they can achieve a maximum return.
With the rapid pace by which technologies, marketing, and advertising are evolving, many brands continue to look to agencies to help them stay in front of the curve. We love agencies, and in fact, we’ve spent a good portion of our careers working in world-class agencies. If you’re an agency looking to support a top brand with sound insight supported by deep experience, The Fryer Book Group can help you build your client relationship.